Success Unscripted

Step Into Your “Holy F***” Era with Leanne Sia

If you’ve ever looked around at your life—the title, the income, the curated Instagram moments—and thought, “Why doesn’t this feel as good as it looks?”… this episode is for you.
Today, I’m talking with Leanne Sia: Big Deal Energy Coach, no-BS truth-teller, and the woman who helps powerhouse female founders step into their “holy fck” era. She’s not here for surface-level wins or playing small—she’s here to help you stop second-guessing yourself, stop blending in, and finally calibrate to the version of you who knows she’s a big fcking deal.
And just a heads up—(as you may have gathered from the intro) we do drop a few F-bombs in this one. So, if that’s not your thing, maybe skip this episode and catch us on the next. But if you’re ready for real talk, unfiltered truth, and a conversation that might just completely change the way you see yourself… I can promise you’ll want to listen. We like to have fun.

Want to Be Seen as the Expert? The Biggest Mistakes People Make with PR

Landing media coverage isn’t just for celebrities and 7-figure brands. It’s for entrepreneurs who are clear on their message, confident in their expertise, and ready to share something that matters.
In this episode, I sit down with media expert and former network producer Jen Oliva to break down what actually gets you noticed by the press—and what holds most people back. With decades of experience behind the scenes at outlets like NBC and the Today Show, Jen shares the biggest mistakes she sees entrepreneurs make when it comes to PR, and how to position yourself as the expert in your space.
We talk about:
How to know when you're really ready for press (and when you’re not)
What makes a story media-worthy
Why a polished message matters more than a flashy headline
The foundational work that sets you up for national visibility
If you’re serious about being seen and heard in a bigger way, this conversation will give you the strategy and clarity to take the next step—with confidence.

The Real Reason Your Content Isn’t Converting (And How to Fix It)

Stop Teaching More. Start Speaking to What Your Client Is Already Thinking.
You’re showing up. You’re creating content. You’re getting comments like, “This was so helpful!” or “I love your videos!” But when it comes time to drop the link to your offer or invite someone into your program… Crickets.
If you’ve been wondering what’s going wrong, this solo episode breaks it down.
Because the issue isn’t that you’re not giving enough value. It’s not that you need more followers. And it’s definitely not that your offer isn’t worth it.
It’s that your messaging is focused on what you want to say—rather than what your audience actually needs to hear to move.
Let’s fix that.

Welcome to Success Unscripted — Here’s What It’s Really About

I still can’t believe I’m saying this, but you reading this means the podcast is LIVE. 🥹 Success Unscripted is officially out in the world.
And if you’re here, first of all, thank you. Whether we’ve known each other for years or you just stumbled across this post, I’m so glad you’re here.
This space is not just about business, marketing, or entrepreneurship. It’s about you.
The real you. The version of you who’s chasing big things, building something meaningful, showing up for your family, and trying to do it all in a way that feels aligned.
And speaking from personal experience (running two businesses, raising four little boys, and all the things that come with it), I know it’s not always easy.
That’s why having a place to land and people who get it makes all the difference.

Overworking, Underliving: 3 Daily Habits That Actually Lead to Success

You’ve seen the awards. The press features. The highlight reels. But what if none of that actually builds a sustainable business?
In this unfiltered, energizing conversation, I sit down with TEDx speaker and business coach Bri Seeley to talk about the real work behind growth—and why the “boring sh*t” is what actually moves the needle. We dive into how Bri walked away from a successful fashion brand, redefined success on her own terms, and built a business rooted in integrity, joy, and alignment.
We cover:
Why press features don’t pay the bills (and what actually does)
How to stay focused when ambition turns into overwhelm
The power of simplicity, structure, and daily priorities that actually matter
What it really looks like to show up with Big Goal Energy
If you’re exhausted from doing #allthethings and ready to build a business that actually feels good—this episode is your permission slip to burn the rulebook and build smarter.

How to Find and Use Your Ideal Client’s Language (Even Without a Big Audience)

Want More Sales? Start by Saying What Your Clients Are Already Thinking.
 
You’ve probably heard this advice a million times: “Use the words your ideal clients use.”
And sure—it sounds smart. But what if you’re just getting started with a new offer?
Or shifting into a scalable model, like a group program or membership?
Or you don’t have dozens of testimonials or hundreds of data points (yet)?
 
Friend, you’re not stuck.
In this episode, I’ll show you exactly how to find and use your ideal client’s language—even if you’re starting small.
 
Because when you use the words your audience already trusts, you don’t just sound relatable.
You sound like the solution they’ve been searching for.

How to Write Newsletter Content That Sells Without Sounding Salesy

Make Your Emails Feel More Like Coaching — and Still Drive Sales
Let’s be real: most people either sound like a teacher giving a lecture… or a sales robot pushing a product. And if you’ve ever felt awkward about hitting “send” on a sales email, you are not alone.
In this solo episode, I’m breaking down how to write emails that actually sell—without sounding pushy, over-polished, or like someone you’re not. Because the truth is, it’s not the selling that feels off. It’s the way we’ve been taught to show up in the inbox.
I’ll walk you through a messaging shift that makes your emails feel more like coaching: grounded, honest, and full of connection—not pressure.